06Identity

Ember

A warm mark for a cold-start brand.

Ember — Identity
Overview

Solace launched into a crowded category with no recognition and a small budget. Ember is the identity that gave them presence — a warm, confident mark built to work first at 16px and then at billboard scale.

We kept it deliberately simple and let motion do the heavy lifting: a single ignite animation that became the brand's signature across every touchpoint.

Client
Solace
Year
2023
Role
Brand Identity · Motion
Services
Brand Identity
Logo Design
Motion Design
Guidelines

Timeline

6 weeks

Scale

16px → billboard

Discipline

Identity

A warm mark for a cold-start brand.

The mark at scale.
01The mark at scale.
Ignite animation.
02Ignite animation.
16px legibility.
0316px legibility.
Guidelines spread.
04Guidelines spread.
Credits
Brand IdentityAURUM
MotionI. Castellanos
StrategyD. Reyes